Very light shelfwear to edges and boards. Book appears unread. Pages tight, crisp and clean. Remnants of a price sticker on front bottom right DJ. 314 pages. ISBN 0887308139. sku 0505112223. The Yankelovich Report on Generational Marketing.Provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts-and real-life, real product examples of families, individuals, and their buying patterns. The definitive guide to targeting your business's products and services to your ideal consumers.Visit my eCRATER Store for other great books and save on shipping! FREE DOMESTIC SHIPPING on orders over $25 when you buy other eligible items!Most books have shelfwear and cover scuffing. Binding is tight unless otherwise noted. If additional information is needed about condition,please ask for a more detailed description. We receive books from many sources and cannot guarantee against pet, perfumeor smoke smells. If this is a concern, please email and we will be glad to check the individual book.All prices are in US dollars.We use actual photos when possiblesince stock photos may be different from our copy.The information provided by eCRATER licensed through MUZE is not always correct and is only provided as a courtesy. If there are any differences, our input is the correct information.DOMESTIC SHIPPING: Most shipping is by Media Mail with delivery confirmation. Discounts available for multiple books that are paid for in one transaction. Priority and Express mail available. Email for details.INTERNATIONAL SHIPPING: We ship worldwide for actual postage plus $1.75 handling per order. International buyers must contact me for final costs before making payment.Pay me securely with any major credit card through PayPal!